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This web site states the following, "We know what it takes to be the leader! Your Local Source for World Class Cooling Technology! Powerful and effective cooperation lasting for years." We noticed that the web page stated " The Cooling Tower Company, L." It also said " is a Florida Company committed to the design, fabrication, and distribution of shop assembled evaporative cooling towers which meet or exceed CTI and industry standards. Fastest install in the south. Give us a chance and we will prove our quality to you!." The header had TCIA as the highest ranking optimized keyword. It is followed by TCTC, The Cooling Tower Company, and Integrated Tower Systems which isn't as ranked as highly as TCIA. The next words ctowers.com uses is cooling towers. cooling tower technology was included and could not be understood by search parsers.